Final list of questions for the target audience

List of questions for target audience questionnaire.pptx by carmiiewallace

Target Audience Questionnaire Results

Target Audience Questionnaire Results by carmiiewallace

Magazine Advert Analysis Of My Magazine Advert

Diary entry: My idea

Toady when editing I realised we didn't feel our initial idea would work at the end of the music video. I had an idea that we should get different young people to write you caused it on a big piece of paper and film it this would illustrate the meaning of the tthe lyrics which is a code and convention seen in Indie music videos.

Magazine Advert Analysis

NEED TO UPLOAD MAGAZINE ADVERT ANANLYSIS

Digipack Analysis

Digipack analysis from carmiiewallace

Filming Scedule for Friday 30th November

My partner; Regina and the artist Cleo are planning to go film on Friday from 1pm till 3pm at Bric Lane. This was initially one of our locations that we planned to film in. However as I have a lesson on Friday and drama rehearsals after school I will be unable to attend but I will still be editing the footage or attempting to edit the footage when given the memory card on Monday morning. Below is the weather schedule for Friday 14th of December.

Filming Plans for November 21st

I have made arrangements to meet Cleo at the beginning of lunch in order film during and after lunch outside the school common room. Below is the footage of what I film you can see the changes I added with the footage I filmed at and added to the music video at 1.00 - 1.08 and at 1.47 -1.52

Filming Plans For The 19th of November

My partner and I have planned to film after school from 3.30pm till 5pm in a location within the school we decided to keep it simple and use a cream background like when I filmed previously with Cleo as it means there is continuity within the music video as well as this the location is simple but effective and follows the codes and conventions of the Indie genre.

Typical Indie Videos

Indie Music Video's: With a Difference

Oren Lavie - Her Morning Elegance



Ed sheeran - A team



BenZel & Jessie Ware- If You Love me

Album Name: Wanderlust

In todays media lesson my partner and I had a discussion about possible album names and what we belive would represent our artist. After brainstorming we came up with the name Wanderlust. The dictionary definition of Wanderlust is a strong, innate desire to rove or travel about. We thought this was a different/unusal name and would fit perfectly with the Indie genre.

Task Allocation Extension

In today’s lesson my partner and I discussed the roles which would do in addition to our current roles we already have. My current roles include doing the storyboard and editing all the footage however I have filmed footage when my partner was unavailable to film. My partner’s role includes filming the footage and completing the script. We now have extra roles mine involves creating the Magazine advert were hers involves creating the Digipack.

Task Allocation

Script-Regina
Animated Storyboard- Carmelita
Filmer- Regina
Editor- Carmelita

Institution Final Decision: Rough Trade

After careful consideration my partner and I decided that rough trade should be our chosen institution as it matches our artist the best and they have a lot of knowledge about Indie music.

Filming Plans for Friday 25th October

Today I decided that i will go to crystal palace park and dulwich park with the artist for at least 2-3 hours to film parts of the music video. I text the artist to let her know the details e.g. the meeting spot and her costume and I booked a camera, monopod and speakers with the film and media department.

In order for the music video to flow I have to ensure that there are no continuity errors so I checked the weather and it is similar to the first time that we went filming.

I also planned the journey and how get to crystal palace park from the meeting place. Below is a picture of the journey that i planned via journey planner.

Filming Schedule

Thursday 25th October: Today me and regina are going to crystal palace park and dulwich park to film the location shots and the artist as well we hope to do this for at least 2 hours.

Friday 26th October: Today me and Regina hope to carry on with the filming we did yesterday and improve any shots we feel was not carried out very well.

Plans to Film on October 25th

My partner and I decided to film Cleo on Thursday for 2-3 hours in Crystal Palace Park we have decided to meet outside the park for 1.30pm and stay there until around 4.30pm before it gets too dark outside. We are hoping to film her next to a river/lake and in a green space.

Production Entry: Portable Speakers

In todays media lesson Sir and I discussed the importance of the artists looking as if they were actually singing. We thought that it would be best to carry portable speakers so the artist can sing along with the music and it would be easier for me to see if the music goes with the lyrics.

Below is a picture of the speakers I would use when on location with the artist. They are simple to use and extremely effective as they can plug into a phone or iPod. they are also loud enough for both me and the artist to hear.

Institutional Research: Rough Trade

My partner and I decided to look for a record label that would be suitable for our artist. after looking at instutions through the google search engine. We came to a decision that Rough Trade would fit our artist and her music best after investigating it. The genres of music they represented included Indie/Alternative, Pop and Dreampop. As our song is of the Indie genre and an coming artist they were most likely to sign the artist as is was a typical independent record label who typically sign small indie bands and artists such as Warpaint

Institutional Research: Polydor Records

When doing my music analysis I found that a common record label that kept recurring was Polydor Records. Polydor Records is known for its long, prestigious and varied a musical history. It was founded in Germany in 1946 as the popular music arm of the long-established Deutsche Grammophon label, the UK division of Polydor was not established until ten years later.

Initially, the label concentrated on releasing continental-made recordings. However now the label boast plenty of big pop names from Ronan Keating to Daniel Bedingfield. As well as indie artist like ours including Ellie Goulding who's music video I analysed. I believe that Polydor Records would promote our band because it has bands/artists that produce similar kind of music to the song "youth" by Daughter.

Production Diary Entry: Final Cut Pro

Today I used final cut pro for the first time and edited some shots that we had on the camera. I learnt how to detach audio, balance the colour, add transitions to various clips such as cross dissolve and, edit the length of clips.

Production Diary Entry: Smoke Grenades

Today in Mr Roberts lessons my partner and I had a discussion about the availability of using smoke grenades in our music production at first we thought it may be a dangerous thing but after researching into it we discovered it was harmless the availability of it was rather easy. However there was a downside to using this firstly we would have to buy them ourselves and if we needed a lot of it could be rather costly also the smoke only lasts for 30 seconds so we would have to be extremely methodological in working out how we would film it happening for example what shots we would use and the angles ect. In addition to this as majority of our filming takes places in public places e.g. the school and in public paths we would have to ensure that we ask for the permission and if it is granted to us, not to damage the property.Below is a demonstration of how a smoke grenade works and the outcome of it.

Production Entry: Smoke Grenades

After researching the cost of smoke grenades and the availability of it I found a company the makes them and sells them at £2.99 each they are called Air Soft. They also have various colours to choose from including red, blue, green and purple. The company website is www.roeairsoft.co.uk. Below is an image of the product the we would buy.

Production Diary Entry: Use of Smoke in the Music Video

After watching Florence and the Machine 2012 version of “the dogs days are over” we saw that they used coloured smoke in the music video and thought this would be good if we used it as it is part of the indie codes and conventions and could a huge impact on our music video.

Costume Ideas

We have not officially decided on a costume for the main artist yet but after watching numerous indie/alternative music videos it is clear that most of them have a distinct style. Below are some images of some costume ideas I had for the main artist to wear. These include creepers, body con skirts, flowing skirts and dresses, skull jewellery and other vintage style clothing.


Black Bodycon Skirt

Short sleeved Tie-dye Shirt

Long sleeved Tie-dye Shirt

Various Style Creepers

Skull Style Jewellery

Indie Style Rings

Pink Mesh skirt

Printed Style Bodycon skirt

Blue Bodycon Skirt

Final Casting: Cleo Bartley

Regina and I decided that we wanted to challenge the typical codes and convention of having a white female for our indie artist instead we decided to use a girl not of this ethinic background but of a mixed one below are images of other artists that currently produce Indie/ alternative music similar to our song and have the same style and look as our artist does.

Lianne La Havas


Corinne Bailey Ray


Cleo Sol


Cleo Bartley(Our artist)

Filming Technique: DSLR

For my preliminary task; fast/slow sequence my group used a "normal" video camera which was not of very good quality. Therefore my partner and I decided to use a HD camcorder as the quality of the footage will be better. In our favor we managed to get hold of a DSLR camera which will enable us to have sharp and clean cut, when filming.

Montage of Camera shots

Below are a montage of camera shots that are used in various indie/alternative videos. I did this t see when common characteristics came in the music videos. from what i have seen it s clear that all shots need to be tight and the only shots that I saw that were long shots tended to be establishing shots or location and if they were long shots there had t me a motive to why they were used. this placed emphasis on the fact that all shots needed to be close ups or medium shots in order to match the codes and conventions of the indie genre.

Production Diary: Entry

Today in Mr Roberts’s lesson we were discussing the importance of animatic story boards and how useful they are to ensure that the music video is a success. Story boards are essential as they create the scene with the soundtrack behind it before filming has even began, this gives the director and film director an idea of what they need to do. It also helps the editor as they know roughly how long each shot will last for and what should come before and after each one. In my group we decided that I would complete the story board and create an animatic one with the track behind it. Also I would edit the footage that was filmed.

Below is an example of an animatic storyborad that was completed by a previous media student and is an example of what ours should look like.

Music Analysis: "110%"

Synopsis

Our music video is about a girl who narrates through conceptual visual images and powerful lyrics, the dangers of being youthful. The song explores the consequences of the activities people find fun or exhilarating whilst they're young, but speaks about it in retrospect showing that the outcome isn't always a happy ending. The verses speak about living life only focusing on the beginning (youth) and the end which are only mere visions of the future, but unfortunately result in death before the promising future has come. The chorus reflects on how young people damage themselves and only have themselves to blame in the end when they are left sad, alone and damaged.

Music Analysis: "Dog days Are Over"

Music Analysis: "Dog Days Are Over" (2010 version) from carmiiewallace

Music Analysis: "Where is the love"

It is clear that the song me and Regina decided to use for our music video is based on how youths of today portray themselves. There are many moments within the song that could make good illustrative moments however it would harm/damage their bodies as the illustrative moments are based on sex, drugs, smoking and alcohol. After an in-depth discussion with my teacher; miss Ferdinand, about our idea for our music video me and my partner thought that it was best if we had the stereotype youth holding up placards such as smoking to still convey this image without damaging their bodies. Although we thought this would be a good idea I do not know of any current indie artists or bands that have done this before so I decided to analysis a hip-hop band; The black eyed peas which have followed out this concept before.

Below is the music video for black eyed peas “where is the love” and my audio response on sound cloud

Music Analysis: "Born To Die"

Music Analysis: Larna Del Ray - Born To Die from carmiiewallace

Treatment/Music Video Ideas

Music Analysis: "Guns and Horses"

Music Video Analysis: "Guns and Horses"

Target Audience Research

As I know little about the Indie culture I thought it was best to do audience research on what the indie culture is like and how they like to portray themselves after doing a simple Google search I am across numerous blogs which were based on “Indies” it became apparent that they enjoyed to create their own clothes to depict themselves as individuals/one of a kind. It also showed me the creative side of the indie tradition as what they made seemed to be eccentric and unpredictable such as newspaper nail polish ect. Below is a slideshow of various interesting things that I found which could be implemented in order to create a successful Indie music video

Indie Mood Board

Indie Mood Board

Audience research: Indie Style/clothing

Audience Research

Possible cast members

Our idea for our music video it based solely on one cast member. However we have not decided who this will be yet so we have a range of possible people to use. The advantage of using one of these people is that they attend our school so it would be easy to get in contact with them as we know there form/class room. Furthermore some of these people are my friends and I spend time with them inside as well as outside of school so meeting up with them should not be an issue. Below is a slideshow of possible cast members that we have shortlisted and we hope to decide on one member shortly.

Location shots: Brick Lane

Graveney School Location Shots

Dulwich Park Location Shots

Crystal Palace Park Location Shots

Storyboard

Script

Below is an image of the scrip that was created as part of our planning. This was done in order to help us film the music video

Website Used To Generate Ideas

The link to the website below helped me to get a better understanding of the whole Indie genre and what it was based upon it explained what a great indie music video consisted of why certain characteristics occurred and this could be used in comparison tot he audience feedback we received from our questionnaires. It also had examples of Indie music videos which I used in part of my music analysis.

http://www.indyish.com/indie-music-video/

Possible Locations

Today we were told by Mr Roberts to consider were we were going to film our music videos. Me and my partner had a discussion and thought it was best if we did our music video in a empty space like a room with nothing in it, a wall as a background or a park. We hope that this will give our music video the subtle but effective look of having very little in the frame and focusing merely on the object or person that is in the frame at the time. If we were considering to film in a park I thought it would be wise to take location shots of these places. The places that we are considering to use as part of our music video are:

• Dulwich Park
• Crystal Palace Park
• Regents Park
• South Bank graffiti wall
• Graveney School Playground
• Pains Hill
• Peninsula park

Audience Research: Wordle

After doing an Internet search on Indie clothing, music and culture I decided to take out key words of what frequently came up this includes bands, music artists and descriptive words. To emphasis this a created a Wordle which is shown below:

Audience Research: Questionnaire - Pilot Test

After creating the list of possible Questions that we could ask to our target audience we did a pilot test to five people of different ages and gender. Whilst they filled out the questionnaire we observed them just in case they had any questions to ask or didn’t understand some of the media terminology that was used in the questionnaire such as platforms. Below is a copy of the questionnaire that was created.

Target Audience Questionnaire

Possible Questions for The Questionnaire

Below is a document displaying possible questions to ask our potential target audience. These include there age, gender, hobbies and what they expect from a music video. It is critical that we ask the correct questions as the respondent’s answers will form the base of our music video. This questions are not finalised are were merely created whilst brainstorming with my partner. After this we hope to create an actual questionnaire with specific questions targeted at our audience.

Media Questionnaire Possible Questions

Target Audience Research - Key Focus/ Points To Consider

1. Who typically buys your genre of music?
2. How your target audiences purchase their music?
3. What your target audiences expect from music videos similar to your chosen genre in terms of style, content and performance?
4. What are the likes/ dislikes of the audience?
5. How are these reflected in music videos from your genre?
6. How do the song's lyrics meet the needs and desire of your target audience?

Lyrics For The Song Youth By Daughter

Youth - Daughter Lyrics

Song Decision

After careful consideration and endless talks with my other group member we have decided to choose the song Youth by Daughter to create a music video for. We both felt that it could be successful if pulled off correctly and the song has slow and fast elements to it making it accessible to vary the camera shots and angles. I would consider the genre of the song to be indie/alternative as it has elements of both however it is more like a song that an indie artist would create.

 Below is the song embedded from You Tube.

Media Lesson: Song choices

In Mr Roberts’s lessons we were played 20 different tracks from various artists and from different genres of music we were told only the name of the track, however we were not told the artist name. This was so that we didn’t go on YouTube and search for the visuals that matched the lyrics. We were told to take notes and write down what came to mind when we heard that song and think of how we could create an effective music video if we used the song. There was 5 tracks that really interested me and a had keen concepts to elaborate on.
These were:
(List of songs and notes)
(Upload sheet that contained my notes/ideas)

Change's made to my music video

Unfortunately the group of teenagers that I was going to use as part of my music video will find it hard to meet up at the designated times as one of them is attending university from the end of September while the others have work and school related commitments. Therefore I thought that it would be best to use people that are reliable and that do not have as many commitments; for example people within my school environment. Also I decided to use a song that is not as mainstream or a song that does not yet have a music video. In addition to this I thought that it would be easier to create a successful music video that was of a pop/indie genre compared to grime as there are various ways in which I can experiment with the camera shots and angles.

Music Analysis Grime/ Hip-Hop

Why Analse Music Videos?

In Miss Ferdiands lesson we played a game involving us decribing a famous music artist without saying there name. This game demonstrated the importance of genre and music analysis and how certain codes and conventions occur within cetain genres. she then told us that indivually we would have to analyse muic videos that relate to the genre we would base our music videos on in this instance mine would be grime/hip-hop.

Artists similar to my potential music artists

As I am considering to use three individual artists for my music video. I would have to compare them to generic grime/R&B artists. Even though they would be considered a group there are very few grime/R&B bands. The three potential artists I am going to use for my music video, I compared them to someone in the music industry that is similar to them. After careful consideration I thought that the most similar artists currently succeeding in this genre is Chipmunk, Wretch 32, Bashy and Dot Rotten. As they have a similar style music and image hence the reason why I decided to study their music videos further.

Research task: Brainstorming possible artists/bands

Over the six week holidays we were instructed to think of a song, band or artist that were not mainstream that we could create a music video from. My initial idea was to use a group of boys that are aged 17-19 currently they are all at college and enjoy creating music that id of a hip-hop/grime genre. I thought that this would be good to base my music video on as I do listen to this type of music and could easily relate to it. Below is a video of their latest work were they have just created their own clothing label and are trying to promote it through a song.